How do you create an omnichannel experience?
The road to a uniform customer experience
A customer sees your company as a single entity and expects to get the same kind of experience at every touch point. We call this an omnichannel customer experience. Not many organizations are able to really achieve this yet. Most of them remain stuck in the multichannel or cross-channel phase. In this white paper we explain what the different concepts mean and how you can achieve an omnichannel customer experience.