Brand Experience (BX)

 

Brand experience is about the feeling a customer gets when they think about a brand. Measuring your Brand Experience is about identifying the brand factors that affect your customers, detecting changes in these factors, testing whether you are honoring your brand promise and understanding your current position on the market. Your ultimate goal is to increase the value of your brand!

View your brand through the eyes of the consumer

With Insocial’s platform, you can understand exactly how consumers view your brand. What words do they associate with your brand? How emotionally invested are your customers in your brand? Insocial offers you these insights and much more, all brought together on a single platform.

Bekijk jouw merk door de ogen van de consument
Meet verschillende momenten waar jouw klant jouw merk ervaart

Measure different moments where the customer experiences your brand

From emails and your website to service calls and store visits. All these moments contribute to your Brand Experience. After all, the customer chooses your brand for a reason. You increase customer satisfaction significantly if you implement your brand promise at all times and the customer gets the service he or she expects!

Eva de Boer,

The questions about Brand Experience that we have developed help us to better understand the customer's full experience. It is about the connection they feel to our brand, which goes beyond transactional data alone.

Eva de Boer, Customer Insights Marketeer at Miele
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Real-time data easily available at any time

Record feedback on every interaction in real time and automatically receive alerts to notify you of new brand signals or brand changes! This will allow you to take immediate action and boost your brand reputation!

Real-time data altijd binnen handbereik
Kom erachter wat jouw merk versterkt of schaadt

Find out what strengthens or harms your brand

Prove the value of your brand, discover which factors have a positive or negative effect. By making the right adjustments, you ensure that your brand promise is fulfilled. Create higher customer loyalty and a larger market share!

Measure your Brand Experience with Insocial

Ask your customers the right questions

With Insocial's surveys, you can easily ask your customers the right questions about your brand at the exact right moments.

Understand what your customers feel, think and experience

Draw up tailor-made reports and share them with your colleagues. This ensures everyone has the same insight into the status of your Brand Experience!

Share your BX results with the entire organization

Draw up tailor-made reports and share them with your colleagues. This ensures everyone has the same insight into the status of your Brand Experience!

Insocial helps these organizations improve their Brand Experience:

Miele
spare rib express
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walraven
Baker Tilly
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Are you ready to take your brand to the next level?

In a demo, our experts share the ins and outs of measuring your Brand Experience. By measuring your BX, you gain valuable insight into how your brand is perceived and you can give your reputation a considerable boost!

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