What we do

Our mission is to ensure your customers become - and remain - your biggest fans. We do this by helping you gain insight into your key points of improvement. With our young, highly-driven team and the most complete feedback solution on the market, we are at your service every day.

Meet our CX heroes

Lex GroenewegenFounder

Sjors LuitenCommercial Director

Stijn DaamenBusiness Manager

Steven WaltmanTechnical Director

Floor Al-van SteenbergenHead of Customer Success

Kirsten van der KraanMarketeer

Ilijana AbramovicCustomer Success Manager

Peter BoeleBack-end Developer

Monique van GeestMarketing support

Pim LuitenUX- en Brand Designer

Patricia van der HaveCustomer Success Manager

Luuk HaijesFront-end Developer

Dominique de KorteFinance Manager

Walter ten HoorExecutive Advisor

JenkinsContinuous Integration platform

InsocialGeadopteerde neushoorn

How we roll

Hard with heart

We work hard every single day and pour our heart into everything we do. ❤️


Our team is fit for the job and with our flexible solutions, we are always the right fit for you.


We develop deep and meaningful long-term relationships with our customers. We are your partner in CX!


We develop smart feedback solutions for smart organisations!

Did you know?


The year that Insocial was built.


We have already collected more than two million responses.


The average score our customers give us!


Is our launching customer, who is still with us to this day.


We wouldn't be where we are today without our partners. Together, we are building a landscape in which different platforms are integrated and data can be linked together easily.

Our partner page is coming soon!